Anolon is the leading brand of gourmet cookware designed for creativity in the kitchen. They approached us, wanting to take their culinary vision into the blogosphere, specifically targeting the social chef that wasn't afraid to take risks in the kitchen.
So we created Whisk Takers, an original content Tumblr that dares you to get creative in the kitchen. Using editorial concepts like Hot or Not, Mad Skillets, and Yes We Pan, we set to put a modern twist on the culinary status quo. We produced videos, posters, illustrations, photo sets, and GIFs to inspire and entertain your inner chef.
By provoking new ideas around traditional cooking, we were able to build a following that looks to Anolon as a category leader in thinking outside the stovetop.