Every Friday home game, Comcast Sports Network hosts a special section in the upper deck of the Oakland Coliseum for the most "authentic" of A's fans.
We created a custom photo booth, so fans could show their pride on their very own baseball card. Props and gear were provided so they could dress up as their favorite A's players, past and present. Thousands of cards were created and shared on CSN's facebook page, where they were used for tagging and sharing with friends and family, generating tons of free media.
We developed print and outdoor to celebrate all of the unique and hardcore A's fans who make them the best fans in baseball.