Brian Ho :: Art Direction & Design

CSN Sportsnet Central

Television campaign for Comcast Sport Bay Area's flagship show, Sportsnet Central. We filmed iconic landmarks all around the Bay Area, cleverly linking them to Bay Area sports as only the most hardcore fans would know.

For the show's launch, we targeted diehard Bay Area sports fans at their weak spot: the box scores. We created ads to look like everyday box scores, going into extreme depth of last night's big game.