Every Friday home game, Comcast Sports Network hosted a special section in the upper deck of the Oakland Coliseum for the most "authentic" of A's fans. We developed print and outdoor to celebrate all of the unique and hardcore A's fans who make them the best fans in baseball.
At every Authentic Fan Friday game we set up a photo booth, so fans could show their A's pride on their very own baseball card. Props and gear were provided so they could dress up as their favorite A's players, past and present. Thousands of cards were created and shared on CSN's facebook page, where they were used for tagging and sharing with friends and family, generating tons of free media.
A baseball trading card app was created for people to use so they could trade with friends and strangers alike. Incentives like food vouchers, memorabilia, player meet and greets, and season tickets were used to encourage people to collect full sets from individual games and even the entire season.