For April Fools’ 2018 we launched Jameson Space-Aged, a new whiskey matured in Ireland and finished in outer space. We worked with Sent Into Space in the UK to help our space dreams come true and launch an actual bottle of Jameson 110,000 feet above Earth. We created a whole bunch of content around the launch, and some cool schwag to boot.
With a new product came a new space-aged design system.
We took our Space-Aged whiskey to bartenders in the U.S. and Ireland to get first-hand reactions.