How do you get teenagers to engage with a candy brand on social media? You let them take control of a dimwitted robot programmed for creativity. We worked with Graywrx robotics to bring Mambot to life and then turned him loose on social media.
Agency: Evolution Bureau
Role: Sr. Art Director
In 2018, we Spring Broke the Internet, with a hype video and a live DJ set by Mambot that we streamed on Facebook and Instagram.
We created Mambot’s own line of Spring Break gear.
From baking cakes, to buying a pet toaster we named Berry, Mambot provided us and our followers hours of fun.