How do you get teenagers to engage with a candy brand on social media? You let them take control of a dimwitted robot programmed for creativity. We worked with Graywrx robotics to bring Mambot to life and then turned him loose on social media.
In 2018, we Spring Broke the Internet, with a hype video and a live DJ set by Mambot that we streamed on Facebook and Instagram.
We created Mambot’s own line of Spring Break gear.
From baking cakes, to buying a pet toaster we named Berry, Mambot provided us and our followers hours of fun.