Brian Ho :: Art Direction & Design
mba.jpg

Monterey Bay Aquarium

 

As the new AOR for Monterey Bay Aquarium, we wanted to do something unexpected. That’s why we turned to the aquarium’s resident sea creatures to invite the entire Bay Area to come meet them face-to-face.

To kick things off, we took over Powell St. station with over 200 print pieces featuring 50 unique creative elements. The work turned out beautifully and it was really cool to see people share it on Instagram.

  Here’s a fun fact: Cuttlefish change color to communicate. So we created a series of interactive bus shelters starring a sassy, underwater fashionista. When people stopped to admire her, she assumed whatever color they were wearing and shared some friendly compliments.  Then, we took the aquarium’s classic silhouettes imagery to the next level with a set of shelters that used motion capture to project people’s own shadows on a virtual tank in real-time.


Here’s a fun fact: Cuttlefish change color to communicate. So we created a series of interactive bus shelters starring a sassy, underwater fashionista. When people stopped to admire her, she assumed whatever color they were wearing and shared some friendly compliments.

Then, we took the aquarium’s classic silhouettes imagery to the next level with a set of shelters that used motion capture to project people’s own shadows on a virtual tank in real-time.

mba_shelters.jpg
MBA_UGC.jpg