Breckenridge Ski Resort came to us to figure out a way to celebrate their 50th anniversary. While any ski resort has their share of followers, we knew that since its inception, Breckenridge has built a community and culture of devout skiers, snowboarders, and snow sports enthusiasts. It was these very people that made Breckenridge into what it is today, so the celebration shouldn't be about Breckenridge, it should be about the people.
In order to spearhead this notion, we came up with the idea of "Our Birthday, Your Wish," in which Breckenridge would celebrate its 50th anniversary by granting 50 wishes throughout the ski season to its well deserved guests. A Facebook app and Twitter were used to gather thousands of wishes from all over the world, while a team at Breckenridge was used to sort through and choose the 50 most unique and/or deserving wishes. What resulted was a season of memorable and heartfelt stories.
A unique logo was developed for the season, as well as print ads to celebrate all of the unique characters at Breckenridge.