Anolon is the leading brand of gourmet cookware designed for creativity in the kitchen. They approached us, wanting to take their culinary vision into the blogosphere, specifically targeting the social chef that wasn't afraid to take risks in the kitchen.
So we created Whisk Takers, an original content Tumblr that dares you to get creative in the kitchen. Using editorial concepts like , Mad Skillets, and Yes We Pan, we set to put a modern twist on the culinary status quo. We produced videos, posters, illustrations, photo sets, and GIFs to inspire and entertain your inner chef.