Breckenridge Ski Resort came to us to figure out a way to celebrate their 50th anniversary. While any ski resort has their share of followers, we knew that since its inception, Breckenridge has built a community and culture of devout skiers, snowboarders, and snow sports enthusiasts. It was these very people that made Breckenridge into what it is today, so the celebration shouldn't be about Breckenridge, it should be about the people.
In order to spearhead this notion, we came up with the idea of "Our Birthday, Your Wish," in which Breckenridge would celebrate its 50th anniversary by granting 50 wishes throughout the ski season to its well deserved guests. A Facebook app and Twitter were used to gather thousands of wishes from all over the world, while a team at Breckenridge was used to sort through and choose the 50 most unique and/or deserving wishes. What resulted was a season of memorable and heartfelt stories.
A unique logo was developed for the season, as well as print ads to celebrate all of the unique characters at Breckenridge.
Television campaign for Comcast Sport Bay Area's flagship show, Sportsnet Central. We filmed iconic landmarks all around the Bay Area, cleverly linking them to Bay Area sports as only the most hardcore fans would know.
CW: Alex Grinton
CD: Jack Harding
For the show's launch, we placed teaser newspaper ads in the one place we knew the most hardcore Bay Area sports fans would be – the box scores. Our ads looked like ordinary box scores but instead of highlighting normal stats, we went into extreme depth of Bay Area sports.
Every Friday home game, Comcast Sports Network hosted a special section in the upper deck of the Oakland Coliseum for the most "authentic" of A's fans. We developed print and outdoor to celebrate all of the unique and hardcore A's fans who make them the best fans in baseball.
At every Authentic Fan Friday game we set up a photo booth, so fans could show their A's pride on their very own baseball card. Props and gear was provided so they could dress up as their favorite A's players, past and present. Thousands of cards were created and shared on CSN's facebook page, where they were used for tagging and sharing with friends and family, generating tons of free media.
A baseball trading card app was created for people to use so they could trade with friends and strangers alike. Incentives like food vouchers, memorabilia, player meet and greets, and season tickets were used to encourage people to collect full sets from individual games and even the entire season.
CW: Justin Horrigan, David DeJong
CD: Sean O'Brien
Tasked with a complete rebrand, we turned to focus groups to reveal the true impetus for visiting Harrah's. While most would assume that gaming is the main driving force, our focus groups revealed that many guests view Harrah's as a chance to let their guard down and "play" as many put it. With so many different amenities and attractions, many unique to certain Harrah's locations, guests viewed Harrah's as their own personal playground to escape from their everyday lives. "Come Out & Play" was born.
Television and print was used to enforce this notion of play, showing normal people channeling their playful side throughout Harrah's different offerings.
Print campaign to help boost membership sales during the Holidays.
CW: Neil Levy
CD: Jon Soto
Outdoor posters for Comcast Sports Network, home sweet home of the Golden State Warriors.
CW: Neil Levy
CD: Jon Soto
Print ads for the launch of Natural Choice Cat food. In addition to the ads, we were responsible for setting the tone of the photography which later became a part of their style guide.
CW: Melanie Simonich
CD: Jim Lesser
These are covers I've made for various mixes over the years for my blog, Dreams in Audio, as well as ones that have been commissioned.
If a cover is clickable that means you can download the mix. Go ahead, give them a listen.
Foldout poster promo I created for my good friend and photographer Chloe Aftel, highlighting all of her work with one of her favorite models, Helena.
What started out as a simple happy hour at BBDO soon turned into a monthly full-blown concert in our very own kitchen. Art directors and designers were each responsible for a concert poster to highlight the event, and this is what I came up with.
One of my high school friends is a professor at Saint Mary's college. As he was approaching his turn to go up for tenure, my friends and I decided to give him a little encouragement by self-publishing his first book, a comprehensive guide to manscaping (something he is not shy about being an expert about). We wrote all of the copy and made mockups to present and handout at a New Year's Eve party. It was pretty funny.