Google Cloud & The NCAA / Integrated Campaign
How do you get businesses to harness the power of the Cloud? You show them it’s so easy, even students can do it.
For March Madness we enlisted real college students from around the country whom had never used Google Cloud before, turning NCAA data into insights throughout the tournament. They proved that you don’t need to be Einstein to use the cloud’s tools. You just need a computer.
Agency: Eleven
Role: Sr. Art Director, Designer, UX/IA Designer
Throughout the entire Tournament, the students’ insights and predictions lived on a live web/mobile site that served as the centerpiece to the campaign.
Users could even take the data one step further, diving into Medium articles and Google’s Data Studio to understand the methods behind the madness.
Objects created and shot for the Hub, social and print.
