Harrah’s Resorts / Integrated Campaign
Tasked with a complete re-brand, we wanted to flip the notion that you have to be a gamer to have fun at Harrah’s. With 17 locations across the U.S., many with site specific amenities and attractions, we saw Harrah’s as a playground for grown-ups where they could let their guard down and play.
Agency: BBDO SF
Role: Art Director, Designer