Jameson Irish Whiskey / Social Activation
For April Fools’ 2018 we launched Jameson Space-Aged, a new whiskey matured in Ireland and finished in outer space. We worked with Sent Into Space in the UK to help our space dreams come true and launch an actual bottle of Jameson 110,000 feet above Earth. This was Jameson’s most successful social campaign and even garnered a personal email from Pernod Ricard himself.
Agency: Evolution Bureau
Role: Sr. Art Director, Designer
With a new product came a new package design, as well as Space-Aged gear that we gave away to our followers during the campaign.
We created Stories content and a film, going into the scientific details of our launch.
Lastly, we took our Space-Aged whiskey to bartenders in the U.S. and Ireland to get first-hand reactions.