Gnarly Head’s 1924 blend is inspired by Prohibition – a time that sparked American defiance. For the 85th anniversary of the repeal of Prohibition we created a bootlegger bookshelf that can hide 32 bottles of wine.
Agency: Evolution Bureau
Role: Sr. Art Director, Designer
Next we created social posts using archival images from the Prohibition era, celebrating the American defiance it inspired.
Lastly we created a call-for-entries through a speakeasy microsite, and gave our bootleg bookshelf to one lucky follower.