Monterey Bay Aquarium / OOH
BART station takeover at Powell St. station with over 200 print pieces featuring 50 unique creative elements. The work turned out beautifully and it was really cool to see people share it on Instagram.
Agency: Evolution Bureau
Role: Sr. Art Director
We created a series of interactive bus shelters showcasing cuttlefishes unique ability to change color. When people stopped to admire her, she assumed whatever color they were wearing and shared some friendly compliments.
We also took the aquarium’s classic silhouettes imagery to the next level with a set of shelters that used motion capture to project people’s own shadows on a virtual tank in real-time.