Brian Ho :: Art Direction & Design
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Harrah's

Tasked with a complete re-brand, we wanted to flip the notion that you have to be a gamer to have fun at Harrah’s. With 17 locations across the U.S., many with site specific amenities and attractions, we saw Harrah’s as a playground for grown-ups where they could let their guard down and play.

Television, print, and an entirely new brand system was used to enforce this notion of play, showing people channeling their playful side all throughout Harrah's properties.

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